Sony and Hilton Hotels today announced a major upgrade to in-room entertainment across Hilton properties. This partnership brings new Sony televisions to guest rooms. The goal is a better experience for travelers. Guests will see improved picture quality. Sound performance is also enhanced. These TVs offer easier access to streaming services. People can use their own accounts on popular apps.
(Sony and Hilton Hotels Upgrade In-Room Entertainment)
Hilton chose Sony for this project. Sony is a leader in television technology. The new TVs feature modern designs. They fit well with the hotel room decor. Setup is simple for guests. Logging into personal streaming accounts is straightforward. This reduces frustration during stays.
The rollout starts this summer. It will begin in the United States. Major Hilton brands get the TVs first. This includes Hilton Hotels & Resorts and DoubleTree. More locations will follow later this year. Thousands of rooms will receive the new Sony televisions. This is a significant investment for Hilton.
“We know entertainment matters to our guests,” said a Hilton executive. “Modern travelers expect high-quality options. Partnering with Sony lets us deliver that. We aim to make every stay comfortable and enjoyable. This upgrade supports that commitment.”
Sony executives echoed the focus on the guest experience. “We build our products for performance and ease,” a Sony representative stated. “Working with Hilton allows us to bring this directly to travelers. Our technology helps hotels provide a premium feel. We are proud to support Hilton’s vision.”
(Sony and Hilton Hotels Upgrade In-Room Entertainment)
The new TVs support the latest streaming standards. They connect easily to the internet. Guests can watch movies or shows from home services. Accessing hotel information is also simple. The system provides details about hotel amenities. Local attractions are listed too. This keeps everything convenient on one screen. The upgrade replaces older television models. It reflects Hilton’s focus on innovation. Improving the guest room remains a key priority. Technology plays a big role in modern hospitality. This move keeps Hilton competitive. Travelers increasingly value high-tech comforts. The Sony TVs meet that demand. Installation is happening now. Guests will notice the change soon.