Businesses now have a new way to stand out on Google Maps. Google recently launched “Maps Highlights,” a feature that shows key details about a place right on its listing. This includes things like popular dishes at restaurants, top services at salons, or special amenities at hotels. To get the most from this update, companies need to optimize their Google Business Profiles.
(Optimizing for Google’s “Maps Highlights”)
The first step is to keep business information accurate and up to date. Owners should check their hours, contact info, and categories regularly. Next, they should add high-quality photos that show what makes their place unique. Google uses these images to pick content for Highlights.
Businesses also benefit from encouraging customers to leave reviews. Positive feedback helps Google understand what people like most. Owners can respond to reviews to build trust and show they care. Adding posts through Google Business Profile is another smart move. These updates can highlight events, deals, or new products.
Google pulls Maps Highlights from a mix of sources. It looks at user reviews, photos, questions, and business-provided details. The more complete and active a profile is, the better the chance it will appear in Highlights. This visibility can lead to more clicks, visits, and sales.
Local search experts say small changes make a big difference. Even filling out every section of the profile matters. Businesses that take time to manage their online presence often see results faster. Google does not charge for this feature. It is free for any verified business owner to use.
(Optimizing for Google’s “Maps Highlights”)
Staying active on Google Maps is no longer optional. With more people using Maps to find places nearby, being visible in Highlights gives businesses an edge. Those who act now can get ahead before competitors catch on.