FACEBOOK EXPANDS VIDEO AD TARGETING OPTIONS MENLO PARK Calif Facebook introduced new video ad targeting choices today Advertisers gain more tools to find specific audiences This helps businesses connect with people interested in their products The update focuses on user behavior and interests Advertisers can target users who watched certain videos or engaged with particular content This makes ad campaigns more precise Facebook added options based on video interactions like shares or comments Advertisers see this as a big improvement They can now reach users who enjoy similar video topics The changes aim to boost ad relevance Users get ads matching their interests better Advertisers expect higher returns on spending Facebook built these tools from advertiser requests Businesses wanted finer control over video ad viewers The new system works with existing targeting methods like age or location Advertisers mix these options for stronger results A Facebook representative said the company listens to partners They built these features to meet marketer needs The tools are live now in Facebook Ads Manager No extra cost applies for using them Facebook plans more updates this year The company will watch how advertisers use the features Feedback will shape future improvements This move follows growing video content on Facebook More users watch videos daily Advertisers seek better ways to tap that attention Facebook’s expansion helps them compete with rivals The platform remains a top choice for video ads Small businesses especially welcome the change They often have limited budgets for advertising Precise targeting stretches their dollars further Industry experts note video ads drive strong engagement Facebook’s update capitalizes on that trend.
(Facebook Expands Its Video Ad Targeting Options)