Google announced new features for Google My Business listings today. Businesses owned by women can now add a “women-led” attribute to their online profiles. This update helps customers find and support these businesses more easily. Google confirmed the change applies globally.
(Google Expands “Google My Business” for “Women-Led” Attributes)
The company stated this move supports women entrepreneurs. Many women business owners face unique challenges. Highlighting their leadership makes them more visible online. Customers actively looking to support women-led businesses gain a simple tool.
A Google representative explained the reasoning. “We aim to help businesses showcase what makes them special,” the spokesperson said. “Adding the ‘women-led’ attribute is straightforward. Businesses update their profile through the Google My Business platform. They can select the new attribute in the business information section.”
Businesses adding this label expect increased discoverability. Customers searching for specific services might see women-led options highlighted. This could drive more visits to their websites or physical locations. Google believes this empowers both businesses and consumers.
(Google Expands “Google My Business” for “Women-Led” Attributes)
The feature is available immediately. Business owners access their Google My Business dashboard to activate it. This addition joins other attributes like “Black-owned” or “LGBTQ+ friendly.” Google continues expanding options for diverse business representation.